Malbon officially launches in Vietnam  04:33, 12/01/2026

Malbon’s arrival in Vietnam reflects not only the rapid growth of the local golf market, but also the rise of a new generation of globally minded consumers—young, style-conscious and expressive who view sport as an integral part of contemporary lifestyle rather than a traditional institution. Within this evolving landscape, Vietnam emerges as a dynamic and creative market where fashion, sport and pop culture intersect naturally, offering fertile ground for brands that dare to be different and build communities beyond products.

Commenting on the decision to bring Malbon to Vietnam, Vynce Nguyen, General Manager of TKG Vietnam, shared: “We see enormous potential in Vietnam, not only because golf is expanding rapidly, but because Malbon is fundamentally a lifestyle brand. We are confident that Vietnamese consumers will embrace Malbon’s distinctive point of view, along with its history of groundbreaking collaborations with global icons such as Adidas, New Balance, Jimmy Choo, Coca-Cola, and cultural figures like Steve Aoki.”

From a Traditional Sport to a Modern Lifestyle Brand

Founded in 2017 by Stephen and Erica Malbon, Malbon was born during a transformative period in the founders’ lives as they entered parenthood and sought a new sense of balance. Golf with its slower pace and strong sense of connection became a personal anchor, a way to reflect, reset and redefine life priorities.

From this personal journey emerged Malbon’s disruptive perspective on golf: more approachable, more open, and deeply intertwined with modern life. Recognizing that long-standing conventions had distanced golf from contemporary culture, Malbon set out to rewrite the narrative bringing fashion, music, art and streetwear aesthetics onto the course, empowering individuals to play while confidently expressing their own identity.

Over time, Malbon transcended the boundaries of a traditional golf apparel label to become a sports-inspired lifestyle brand, where performance meets aesthetics and heritage engages in dialogue with modernity.

Infused with California’s free-spirited attitude, Malbon quickly became a global phenomenon by blurring the lines between the fairway and the street. The brand resonates across audiences from entertainment icons such as Justin Bieber, Travis Scott and Kevin Hart, to elite professional athletes including Jason Day - former world No. 1 and Minjee Lee, the reigning 2025 KPMG Women’s PGA Championship winner.

Malbon’s breakthrough lies in the creative synergy between Stephen’s rebellious street-culture mindset and Erica’s refined, minimalist aesthetic an interplay that defines the brand’s distinctive identity.

A Positioning Statement in Vietnam

Malbon’s first Vietnam store is located on Dong Khoi Street, one of Ho Chi Minh City’s most iconic boulevards where history, luxury fashion and modern urban life converge. Spanning 250 square meters across two floors, the store showcases the full range of Malbon’s golf, lifestyle and streetwear collections, including signature lines that have defined the brand globally.

Choosing Dong Khoi is not merely a commercial decision, but a clear positioning statement. Much like Malbon’s presence near Supreme in Los Angeles or within global cultural fashion hubs, Malbon Vietnam is envisioned as a cultural hub a meeting point for fashion, sport, art and urban lifestyle.

More than a retail destination, Malbon Vietnam – Dong Khoi offers an immersive experience of the Malbon ethos through thoughtful design, visual storytelling and activities centered on modern golf culture.

Vietnam: A Natural Cultural Alignment

In Vietnam, Malbon’s ambition goes beyond brand introduction or retail expansion. The brand seeks to build a cultural platform where sport becomes a connective tissue between lifestyle, creativity and community.

With its youthful energy, multidimensional cultural outlook and openness to new ideas, Vietnam represents a living canvas where tradition provides the foundation for modern expression, and individuality is celebrated within a collective spirit. Here, Malbon finds strong alignment with its three founding values: connection, authenticity and curiosity.

Malbon Vietnam aims to bridge everyday life and sport, linking golf with creative disciplines such as art, design, music, street culture, food and lifestyle offering fresh perspectives on a sport often perceived as exclusive.

Buckets Club: An Invitation into the World of Malbon

At the heart of Malbon lies the Buckets icon and the spirit of Buckets Club an open community where boundaries dissolve. Professional golfers, beginners, and enthusiasts of fashion, art and contemporary sports culture are all welcome.

In Vietnam, Buckets Club will come to life through community events, cultural exchanges and experiences that extend beyond the golf course. Rather than focusing solely on products, Malbon prioritizes meaningful interactions, allowing the brand to be experienced as an integral part of urban life.

A Sports-Inspired Luxury Lifestyle Positioning

Malbon is positioned as a premium lifestyle brand, with meticulous attention to every touchpoint from materials and silhouettes to emotional experience. Its product architecture is built across three pillars: Basics, Performance and Collaborations, reflecting a balance between functionality, aesthetics and cultural dialogue.

In Vietnam, Malbon will introduce seasonal collections, its core Icons line, and market-exclusive limited editions designed specifically for local audiences.

The Road Ahead in Vietnam

Following its launch, Malbon Vietnam will expand through e-commerce, pop-up stores and a series of community-driven initiatives, including Buckets Club events. Over the next 12–24 months, the brand plans to enter key cities such as Hanoi, Da Nang and Phu Quoc, while deepening collaborations with local creatives and releasing collections inspired by Vietnamese cultural identity.

Through design and experience, Malbon Vietnam aims to tell stories that transcend traditional retail categories stories rooted in everyday life, culture and people. Malbon does not come to Vietnam merely to open a store, but to introduce a new way of living where golf becomes a shared language for modern individuality.