Troon International publishes in-depth report trom U.S. golfer research
Troon International has published an insightful and detailed industry report into amateur golfers across the U.S. – which, among other things, revealed that golf getaways and digital engagement are a key focus for the average American golfer.
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The paper, based on data from over 10,000 respondents to the 2024 Troon Golfer Survey alongside other trusted sources such as the National Golf Foundation (NGF), examines the playing, spending, and travel habits of the sport’s largest national market.
The report, endorsed by IAGTO and released at the Asia Golf Industry Convention (AGTC) in Danang, Vietnam from 1st to 4th April has provided golf industry professionals with valuable data to help understand this important sector.
Among the key takeaways from the deep dive report was the conclusion that more than half of U.S. players (a group of approximately 23 million in total) take at least one golf trip per year with 31% taking two or more.
With an average length of 3.33 days, these trips are most commonly to either the U.S.’ golfing meccas like Florida and California or to overseas destinations such as Scotland, Ireland and the Iberian Peninsula.
The study also revealed that more than one third of today’s U.S. golfers book their rounds online, underlining the importance of an efficient and user-friendly booking platform for clubs. Notably, 57% of players used their smartphones for booking.
Another of the most striking statistics for golf venues is the revelation that more than half of surveyed players ranked dining and retail as two of the most important factors when selecting a destination for their golf break. According to results, offering a diverse range of high-quality food, beverage and shopping options increased customer spending and made them more likely to visit a venue.
Premium, curated holiday packages proved to be key to capturing the interests of the affluent travelling golfer; responses also indicated that a well-maintained and playable course was one of the decisive factors in whether a guest would be likely to return.
Clinton Norris, Director of Sales and Marketing at Troon International, said: “U.S. golfers are travelling abroad for golf vacations more than ever, presenting a growing opportunity for international destinations. We hope facilities and industry professionals find this report to be a valuable resource to help in tailoring offerings to attract U.S. golfers.”
Troon International is the international division of Troon, one of the world’s leading golf management brands, and operates over 60 courses across more than 20 countries. The company and its venues are globally renowned for exceptional customer service and impeccable golf course conditions in a vast range of picturesque settings.
About Troon International
Troon International is the international division of Troon and the leader in providing golf and club-related leisure and hospitality services outside the Americas. Operating across 60-plus courses in more than 20 countries, Troon International is globally renowned for its excellence in creating extraordinary guest and member experiences by delivering superior service, exceptional amenities, and world-class playing surfaces. Troon International is based in Dubai, UAE, and is one of the primary brands within Troon, the world’s largest golf and golf-related hospitality management company, headquartered in Scottsdale, Ariz, providing services at 900-plus locations in 45-plus states and 35-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues.
Troon’s family of brands include Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf, ICON Management and Eventive Sports.
For additional news and information, visit www.Troon.com, TroonMagazine.com or connect with Troon on Facebook, Twitter, and Instagram. If you would like to receive a copy of the report, please contact Clinton Norris at [email protected].
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