Vietnam Tourism Post-Covid 11:20, 18/04/2022

Numbers that speak

Entering 2022, Vietnam’s tourism has made a lot of positive changes. According to analysis data from the Google Destination Insights tool, international searches for Vietnam tourism are increasing rapidly. From the beginning of January 2022 until now, the international search volume for Vietnam’s aviation has been maintained at a very high level, at one point increasing 425% over the same period last year. Meanwhile, the number of searches for accommodation facilities also started to increase significantly from the end of 2021, continued to remain at a high level and increased by 86% compared to the same period in 2021 at the beginning of February 2022.

In general, search rates for both airlines and accommodation locations have increased sharply. This is a positive signal about the strong recovery of Vietnam’s tourism industry in 2022, creating favorable momentum for the plan to open up international tourism in the near future.

Noteworthy Information

November 2021: More than 900 international tourists come to Vietnam

December 2021: More than 500 international tourists come to Da Nang

January 2022: The number of searches for Vietnamese airlines increased sharply, at one point increasing by 425%.

February 2022: Accommodation searches in Vietnam increased by 86%.

Tourism trends after the pandemic

The younger generation prioritizes camping vacations in the forest, looking to homestays, destinations right next to the city they live in. The needs of the group of office workers will be slightly different, they give priority to accommodation locations with many entertainment and health care services.

Vice versa, as for business people, they tend to choose hotels and resorts with full facilities from international brands such as Marriott International, InterContinental Hotels Group, Accor, Hyatt, or Radisson Hotel Group - a suitable place for business trips combined with relaxation.

Besides, the forms of on-site tourism/staycation, green tourism, healing tourism are also gradually becoming more popular in the domestic tourism market. This diversity allows travel enthusiasts to still explore freely after a long time when the tourism industry has been frozen.

With the spirit of optimism, openness and the sense of protecting the health of tourists, Vietnam's tourism industry will soon stabilize in a positive and sustainable direction.

Priority traveling criteria:

• Safe destination
• Green zone
• A place close to nature
• Focus on health, unique experience
• Diversify your destination
• Join hands to protect the environment