Tourism Malaysia showcases exciting events and festivals at VITM Hanoi 2025  01:18, 08/04/2025

Tourism Malaysia are joined by key Malaysian tourism players such as, Sarawak Tourism Board, Tourism Melaka, as well as strategic airline partners including AirAsia with Batik Air alongside Malaysia’s leading travel agents that will be offering exclusive travel deals and promotions. Additionally, Tourism Malaysia hosted a ‘Fly & Discover Malaysia’ seminar on the 9th of April at Hôtel Du Parc Hanoi. These engagements are significant as it provides valuable insights into Malaysia’s vibrant tourism industry in preparation for VM2026.

The Malaysia Pavilion at VITM Hanoi 2025 serves as an information hub, where visitors can discover Malaysia’s vibrant festivals, thrilling adventure spots, and breathtaking nature escapes.

Visitors at the Malaysia Pavilion can look forward to:

• Complimentary tourism brochures, maps, and travel guides to assist in planning a perfect Malaysian getaway.
• Mesmerizing cultural dances performed by talented Sarawak artists and photo ops with the lovable Malayan Sun Bear mascots.
• Exciting mini-games and giveaways, offering a chance to win exclusive Malaysia travel merchandise.
• Exclusive promotional offers on tour packages to Malaysia, in collaboration with leading travel agents.

Malaysia’s major events that will take center stage in 2025, includes the Malaysia Mega Sales (15 June - 31 July 2025), Rainforest World Music Festival (20 - 22 June 2025) in Sarawak, George Town Festival in Penang (2-10 August 2025), Petronas Grand Prix Of Malaysia 2025 (24 - 26 October 2025) and various cultural with food festivals which highlights the country’s rich heritage alongside dynamic experiences.

Malaysia is also actively promoting MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism and aims to attract more MICE groups from Vietnam. In support of this, Malaysia provides a range of MICE incentives designed to guarantee a smooth and fulfilling experience for business travelers.

Thus, Malaysia Airlines’ MHbiz EVENTS programme provide special incentives such as, discounted airfares, dedicated check-in counters at KLIA 1, in-flight announcements, and immigration fast-lane access. Furthermore, MyCEB’s MyTripleE 2.0 initiative offers financial aid of up to USD10,500, as well as support for gala dinners, welcome souvenirs, cultural performances, and accommodation subsidies for groups staying in 4- or 5-star hotels, ensuring a comprehensive and enriched corporate travel experience in Malaysia.

Ms Salinda Sany, Director of International Promotion Division (ASEAN), Tourism Malaysia, stated: “With Vietnam being one of our key markets, VITM Hanoi 2025 presents a great opportunity for us to showcase Malaysia’s diverse offerings and reinforcing our commitment to attract more Vietnamese travelers. As we gear up for Visit Malaysia 2026, we invite visitors to experience our world-class destinations, from pristine islands to vibrant cityscapes and exciting theme parks.”

Vietnam continues to be a significant tourism market for Malaysia. As of March 2025, Malaysia benefits from 167 direct flights per week connecting Vietnam and Malaysia, thereby enhancing travel accessibility. 

Vietnamese travelers can conveniently access Malaysia from various cities such as, Hanoi, Ho Chi Minh City, Danang, Dalat, Nha Trang, Phu Quoc through leading airlines including Malaysia Airlines, AirAsia, Batik Air, Vietnam Airlines, and Vietjet Air.

About Tourism Malaysia

The Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.