AGTC Pattaya 2026 - Asia’s Golf Marketplace  11:44, 26/03/2026

A Lasting Meeting Point for Asian Golf

AGTC 2026 once again reaffirmed its position as the leading B2B convention in golf tourism, bringing together more than 450 delegates and around 180 international buyers from over 40 countries. Over two intensive working days, Vietnam stood out with one of the event’s largest delegations, including both first-time participants and brands returning after Covid, all actively seeking to expand their global partnership networks.

Pattaya: A Benchmark Model for Regional Golf Tourism

AGTC’s return to Pattaya for the third time in 12 editions is more than symbolic. It is a clear reflection of Thailand’s enduring appeal, where quality golf infrastructure, well-developed hospitality services and professional event organisation come together seamlessly. From Dusit Thani to Siam Country Club, the entire experience was designed to optimise networking and deal-making — exactly what international buyers are looking for.

Vietnam: Strong Presence, New Mindset

One of the highlights of AGTC 2026 was the scale and approach of the Vietnamese delegation. No longer focused solely on destination promotion, many businesses entered the event with clear objectives: to find partners, open new markets and build a future client pipeline. The return of established brands after Covid, alongside the presence of new participants, reflects growing confidence in the potential of Vietnam’s golf tourism industry.

The Core Appeal: B2B Efficiency

What sets AGTC apart is its practical effectiveness. Meetings are pre-scheduled, allowing each participant to conduct dozens of appointments within a short period of time, creating a rare density of business connections. In this model, AGTC is not simply a place to meet, but a true marketplace where destinations, golf clubs, hotels and tour operators work together to shape future business flows. After 12 years, AGTC continues to deliver on its core value: connecting the right people with the right needs, and creating meaningful business opportunities for the entire golf tourism industry.

Box | AGTC by Numbers: 12 Seasons Through Key Milestones

12: AGTC 2026 marks the 12th edition of Asia-Pacific’s largest golf tourism convention.
3: Pattaya is hosting for the third time, reaffirming Thailand’s central role in regional golf tourism.
450+: Delegates attending AGTC 2026 — a record scale for the event.
180: International buyers representing the global golf distribution network.
40+: Countries represented at AGTC 2026.
2 days: A focused B2B schedule packed with appointments.
40 meetings: The maximum number of pre-scheduled meetings each delegate can arrange at AGTC.
4,500+: Number of B2B meetings recorded at AGTC 2025 in Da Nang.
33%: Share of meetings at AGTC 2025 involving Vietnamese suppliers.
650+: Number of delegates at AGTC 2017 in Da Nang — one of the largest editions in the event’s history.
643 / 220: AGTC 2016 in Chiang Mai welcomed 643 delegates, including 220 tour operators.
320: AGTC 2023 in Miyazaki — the first post-Covid edition, marking the recovery of regional golf tourism.

Highlights of the Vietnam delegation at AGTC Pattaya 2026