adidas launches the first spikeless TOUR360 option for women 10:20, 03/08/2020

TOUR360 XT-SL 2

Messaging / Technical Details

KEY UPDATES

• Introduction of a women’s model – the first spikeless TOUR360 for women
• Introduction of a spikeless textile to the TOUR360 franchise – TOUR360 XT-SL TEX

• Tour-level stability, comfort and performance
• Features a hydrophobic and waterproof engineered textile upper (1-year waterproof warranty)

• New outsole TPU top plate wraps up higher in key areas like the lateral heel for improved lateral stability and control during the swing
• Increased midfoot stability through forging of the saddle area and new asymmetric 360 wrap (fully exposed on lateral side and tucked internally on medial)
•  BOA options as part of the range
• More athletic and sporty design

KEY MESSAGES

• The TOUR360 XT-SL 2 incorporates the latest technology and innovations from adidas.
•  Tour-level performance goes into every model of the TOUR360 franchise.
•  We’re pushing the game forward in footwear once again by introducing a model with a hydrophobic and waterproof engineered textile upper as well as the first spikeless TOUR360 option for women.

Quote from Masun:

“The TOUR360 XT-SL was the first-ever spikeless model of our flagship footwear franchise and since we are always looking to lead and push the game forward, we challenged ourselves to take it to another level,” said Masun Denison, global footwear director, adidas Golf. “Technology and innovation are at the heart of every shoe we make and the TOUR360 XT-SL 2 not only improves upon key features like stability, support and comfort, but now incorporates a hydrophobic and waterproof engineered textile upper as a new silhouette in the range. This is also a historic moment for TOUR360 as we’re introducing this new spikeless offering in a women’s model for the first time, ensuring all consumers have a chance to wear this incredible footwear.”