100 FLAVORS – Michelin-Starred Chefs – When 13 Chefs with 27 Michelin Stars Gather in Vietnam, Harmonizing with the Art of Wine  08:10, 05/12/2025

Accompanying this world-class culinary journey was BMWine  - a leading and reputable wine importer and distributor in Vietnam, selected as the official wine partner of the event. BMWine played a pivotal role in elevating the fine-dining experience, seamlessly connecting Michelin-crafted dishes with the refined artistry of wine.

BMWine Representative Shares Insights on This Milestone Event

Reflecting on BMWine’s collaboration with the Michelin-starred chefs at 100 Flavors 2025, Ms. Jennifer Lucchin - National Manager and one of BMWine’s leading experts - shared: “100 Flavors - Michelin-Starred Chef - has always aimed to promote and honor local cuisine, elevating Vietnamese gastronomy to new heights through the exceptional craftsmanship of world-class chefs. And just as every dish celebrated creativity and culture, every wine you tasted had been carefully chosen to match the artistry on the plate. The winemakers we worked with brought the same dedication, skill, and heart to their craft as the chefs in the kitchen. Our mission has always been to connect exceptional wines with exceptional moments - and this event was truly one of those moments. 

27 Michelin Stars Converge - A New Milestone for Vietnam’s Fine-Dining Scene

According to the organizers, 100 Flavors took place from 23 to 30 November 2025, gathering 13 chefs from France, Italy, Germany, Greece, and various other countries. These chefs - each holding one to three Michelin stars - represent diverse culinary philosophies across the global gastronomic landscape.

The appearance of such a large cohort of Michelin-starred chefs in Vietnam is regarded by industry experts as one of the most notable milestones for the country’s F&B sector this year. The event was co-organized by the international project Dinner Incredible, founded by Chef Giorgio Diana.

The lineup featured several renowned names holding three Michelin stars, including Jacob Jan Boerma, Thomas Bühner, Bruno Menard, Thierry Voisin, Stylianos Arakas, and Alvin Leung, alongside other distinguished 2-star and 1-star Michelin chefs from various countries. Their convergence in Vietnam represents a powerful commitment to excellence and the delivery of a world-class culinary experience. 

The event not only celebrated advanced culinary craftsmanship but also opened the door for Michelin-starred restaurants, Michelin-starred chefs, and internationally certified fine dining to become a practical and growing presence in Vietnam - paving the way for the future of Michelin in the country.

Saigon - Where Modern Vietnamese Cuisine Meets Michelin Standards
In Ho Chi Minh City, on November 26, 2025, “The Ho Chi Minh City Symphony” unfolded at La Vela Saigon Hotel. Michelin-starred chefs introduced menus inspired by Vietnamese ingredients, executed with Michelin-level techniques and presentation standards. Each dish represented a dialogue between Vietnamese flavor profiles and the unique culinary philosophies of the participating chefs.

This performance offered compelling proof that Vietnamese cuisine - with its rich local ingredients - can be elevated to new heights through the craftsmanship of Michelin-starred chefs, creating a refined, contemporary dining experience that still honors its Vietnamese roots.

To accompany these elevated Vietnamese dishes, BMWine’s experts carefully curated a selection of youthful, well-balanced wines, perfectly suited for fine-dining interpretations of Vietnamese flavors. These pairings allowed guests to experience the seamless harmony between Michelin-level cuisine and premium wines.

Hue – “Dạ Yến Hoàng Cung”: When Michelin Stars Meet Timeless Tradition

In Hue, the “Dạ Yến Hoàng Cung” unfolded in a setting inspired by the imperial court. This cultural showcase allowed Michelin-starred chefs to apply their refined culinary techniques to reinterpret traditional Vietnamese flavors in a modern, elevated way.

In this nostalgic, imperial setting, the chefs reinterpreted Vietnamese flavors in their own unique way: preserving the gentle, refined essence of Hue’s royal cuisine while applying haute cuisine techniques. It was a clear demonstration that Michelin standards are not limited to European gastronomy - they can also elevate and harmonize beautifully with Vietnam’s native culinary traditions.

During this showcase, BMWine once again played an essential role, selecting soft, elegant wines with layered aromas - perfectly suited to the royal ambiance and the modernized expressions of traditional Vietnamese dishes. The synergy between Vietnamese cuisine, Michelin techniques, and premium wine created a deeply emotional and memorable experience for guests.

Wine & Michelin - The Perfect Pairing for Vietnam’s Fine-Dining Landscape
One of the defining elements of 100 Flavors was the seamless harmony between Michelin-starred cuisine and carefully selected wines.

As the wine partner throughout the entire program, BMWine focused on key criteria: wines that align with Vietnamese taste preferences, structures that enhance the dishes, and a balance of aroma, flavor, and texture. These principles ensured a cohesive experience across the multi-course menus and the overall service style of the event.

BMWine is not only a leading wine importer and distributor - but also a strategic partner that helps unlock a complete fine-dining experience: from flavor structure to finish, ensuring that every dish and every sip aligns seamlessly to elevate the entire event to international standards.

This collaboration also marks a rising trend in Vietnam’s luxury dining landscape: fine dining + premium wine + multi-sensory experiences.

100 Flavors – A New Milestone in Elevating Vietnamese Cuisine to the Global Stage

The event underscored several important values:

• Vietnam’s inclusion on the destination lists of many Michelin-starred chefs reflects the growing appeal of the market.
  
  
• Vietnamese cuisine is receiving increasing attention - not only for its ingredients but also for the rich cultural stories behind each dish.

100 Flavors also contributes to advancing Vietnam’s F&B industry toward greater professionalism and standardization - from service models and operational procedures to ingredient quality requirements. The event is expected to support the future development of Michelin-level restaurant models in Vietnam.

At the same time, BMWine’s involvement highlights the essential role of the wine industry - a key element in the ecosystem of international fine dining - which is receiving growing recognition and investment.

Vietnam - A Promising Destination for Michelin Stars

With the participation of 27 Michelin stars at 100 Flavors 2025, Vietnam continues to be recognized as a high-potential destination in the region. The event demonstrated a strong capacity to connect Michelin chefs, Vietnamese ingredients, and local enterprises, opening opportunities to develop culinary models aligned with international standards in the coming years.