Carlsberg brings international brand “Tuborg - Open For Fun” to Vietnam  12:00, 11/04/2016

The launch event attracts some hundreds of people, with representatives from Ministry of Industry and Trade, Vietnam Brewery Association, national media, and Carlsberg Group leaders as well as its distributors across Vietnam. The event itself is a great music feast, highlighted with outstanding performances by the leading & famous celebrities like Hoang Thuy Linh, Ho Quang Hieu, JustaTee, Big Daddy, DJ SlimV, and DJ Trang Moon.

Being created since 1880, Tuborg has become well known all over the world for its exceptional quality and refreshing taste. It is also a very popular brand that loved by global youth for its distinctive association with music and great fun.

Tuborg - Open for fun

This is an international brand that is enjoyed all over the world for its easy going nature. It’s an easy drinking beer with an easy-opening pull off cap. Tuborg pushes the boundaries of cultural lifestyle ensuring it is always young, trendy and edgy and supports the brand strategic vision - to be a beacon brand in youth culture.

Tuborg supports musical and cultural events in many countries around the world, giving the music fans an opportunity to enjoy performances from international artists like Red Hot Chili Peppers, Metallica. Tuborg is the main sponsor of many music events such as Roskilde Festival in Denmark, Greenfest in Estern Europe.

More than just a beer brand, Tuborg represents a dynamic and pioneering lifestyle with the mission of bring to Vietnamese youngsters a unique and stupendous experience with easy opening pull off cap.

You will see Tuborg debut in Vietnam through the brand campaign “Open for fun” focusing on TVC, KOLs, Digital, PR, music parties and trade activities from now on.

It is expected that Tuborg will play a great role in consumer’s everyday life and in seeking for spontaneous fun moments.

Unique packaging with pull-off cap

With the unique pull off cap design, distinctive and easy grip green bottle, tinted label and refreshing taste, Tuborg pledges to be a phenomenon in 2016 and to offer to customers an ideal and trendy preference among premium segment.

In addition, the DNA of the brand still lies in the iconic Clockman shape label; the tactile Tuborg logo on the bottle which provides consumers a full sensory experience; a Royal crown and Origin stamp on the label - a reconfirmation on the premium quality of Tuborg as the beer selection of Danish Royal Family since 1880.

An international brand with proud heritage since 1880

The story of Tuborg starts in Hellerup, north of Copenhagen, where the Tuborg Brewery brewed Denmark’s first pilsner-type beer in 1880 and packaged it in bottles with a distinctive green label. It instantly became popular with the Danes and has since grown to become Denmark's best selling beer.

“Vietnam is a big market with large young population who is very socially active and love to share fun moments together with their friends. That is why we strongly believe Tuborg is perfectly suited for Vietnamese consumers and we are very excited to bring Tuborg to Vietnam. While the brand is fun and young, it also has over 140 years of proud European brewing heritage. The Pull Off Cap and special embossed bottle, make the brand immediately distinctive – setting this brand apart from anything else in the market. We are optimistic that Vietnamese consumers would love Tuborg”. – shared Mr. Tayfun Uner at the launch.