Market Segmentation for Golf Travel & Tourism  11:49, 12/05/2022

The resumption of tourism post-pandemic, along with new regulations and safety measures, has made it possible for travel-loving golfers to feel safe and at their most enjoyable. Besides the familiar destinations, golfers also have the opportunity to visit new countries and unexperienced golf courses.

Golf tourism contributes to the national budget, as golfers often have high spending on hotels, food and beverages. Furthermore, they often combine golf trips with traditional travel. Golf tourism is not considered important in large tourism markets, whereas in smaller markets, this is quite an important source of revenue.

According to the study that analyzed the important impact of golf tourism on the economy of the Sports Marketing SUrvey (SMS) in Wales and Northern Ireland, the results showed positive factors and return on investment when focusing on golf investment. For example, in Northern Ireland, golf tourism contributes £42.6 million a year to the national economy. This period coincided with the golden age of golf in Northern Ireland.

These researches provide simple and transparent results, help tour operators adjust golf packages, help hotel managers understand the services that are suitable and interesting for golfers, and help government agencies set specific targets to attract potential tourists.

European Tour golf tournaments are not only in Europe but also in Africa, Oceania, Asia, such as in Thailand, Indonesia, Philippines and Korea, as well as tournaments in India, China, Singapore and Malaysia have been open to golf travel to these destinations. Fans, through televisions, newspapers, social networks, etc., are looking forward to playing golf directly in these new locations. It’s the perfect time for tourists to explore Asian golf destinations.

So, can Vietnam become a destination for both professional and amateur golfers? Honored to win the World’s Best Golf Destination Award in 2019, unfortunately, Vietnam has not taken advantage of it due to disruption from the effects of the global Covid-19 pandemic. In 2021, Vietnam is proud to once again win this award, along with the title Best Golf Destination in Asia for 5 consecutive years, making Vietnam can be classified as the best golf travel destination, attracting tourists from Asia and beyond are international.