DAFC OPENS NEWLY RENOVATED ROLEX BOUTIQUE IN HANOI
The new 103 square-metre boutique offers professional expertise in an elegant setting, one that promotes a sense of harmony, discretion and intimacy with the brand, which has been setting standards in watchmaking for more than a century.
“Having represented Rolex in Trang Tien Plaza for six years, we are very proud to continue the Rolex presence in Vietnam, upholding the highest standards of quality and service that are integral to both the brand and to our own business. I am looking forward to welcoming our valuable customers to the newly renovated boutique for an elevated shopping experience, and am confident that this boutique will continue with success and prosperity,” said Mr Johnathan Hanh Nguyen, owner of DAFC. “The boutique showcases the timelessness and perfection of Rolex watches.”
ONE BOUTIQUE, A WHOLE ROLEX WORLD
Every element of the interior design features the elegant Rolex aesthetic and radiates the values of the Rolex crown. Excellence, precision and attention to detail emanate from the careful calibration of colours and patterns in the fittings and furnishings.
Sensitive lighting accentuates the beauty of a wide selection of Rolex models in display cases lined with beige leather with bronze trims.
A striking emerald aqua wall highlights Rolex’s rich heritage – its wave motif referencing the iconic Oyster, the world’s first waterproof wristwatch. This intense green is referred around the boutique, creating accents that harmonize a refreshed colour palette. The walls mix textures from walnut brown wood to beige-coloured stone and hand-crafted stucco panels in a pattern that recalls the fluted bezel of the Oyster watch.
ABOUT DAFC
DAFC is a subsidiary of IPPG, the pioneer of Vietnam’s luxury retail sector. Established in 2005 in Ho Chi Minh City, DAFC has come far since its beginning with the mission to introduce and develop the finest luxury brands in Vietnam. DAFC is now a leading company in the distribution and retail of luxury fashion, offering a range of world renowned luxury brands in historical and iconic locations, situated in the heart of Ho Chi Minh City and Hanoi. With extensive customer and market knowledge, DAFC continues to provide an exclusive shopping experience and impeccable customer service while truly connecting with all their valued customers.
ABOUT ROLEX An unrivalled reputation for quality and expertise
Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster Perpetual and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. The word “Perpetual” is inscribed on every Rolex Oyster. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. Rolex has registered over 500 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, Rolex is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.
For further information on the
Rolex boutique in Trang Tien Plaza
please contact:
Mr Nguyen Duc Thang
+84 (28) 3825 7537
[email protected]
OFFICIAL WEBSITES
www.dafc.com.vn
www.rolex.com
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