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Mr. Choi Duk Jun - "The Best or Nothing"

VGM catches up with Choi Duk Jun, managing director of Mercedes-Benz Vietnam, about his career, life maxim and golf passion. 
Mr. Choi Duk Jun - Managing Director, MBC - Pic 01 MỚI

BEING A BUSINESSMAN AND A GOLFER, HOW DO THESE TWO PASSIONS WORK TOGETHER?

The similarity between our brand and golf lies in 3 common things including being premium, perfection and life-style. Being premium: Golf is a special sport which needs certain investment in the course, facility, training and also time-consuming. We can say it’s a premium sport, just like our premium vehicles.

Perfection: If you want to be successful in golf, you need to be a perfectionist. A small mistake makes a huge difference in golf. This is somehow the same as in our business philosophy “The best or nothing”. In the smallest thing we do, we do the best with high attention to even the smallest details.

Life-style: Golf is not merely a sport or competition. The way you play golf does matter. Playing golf properly with the right technique at the right time is an art. So does driving a Mercedes-Benz. It just shows how sophisticated you are.

HOW LONG HAVE YOU BEEN PLAYING GOLF AND WHAT ARE YOUR STRONGEST SKILLS?

I have played golf about 20 years. Three of my main skills are BALANCE to maintain my balance while rotating, TEMPO to make full swings varying the tempo of my backswing and forward swing and TENSION AWARENESS to recognize my own tension level in my arms and shoulders.

WHAT DO YOU THINK ABOUT VIETNAM’S CAR MARKET?

Vietnam market is a high potential market, for both mass and premium segments. A stable economic growth, huge population and low vehicle ownership are key factors for us to believe in the long-term future of the automotive market here.

MercedesTrophy World Final 2016: Der Nations Cup geht nach Frankreich

HOW IMPORTANT IS THE ROLE OF THE MERCEDES TROPHY TO THE BUSINESS OF MERCEDES-BENZ WORLDWIDE AND IN VIETNAM?

MercedesTrophy is the exclusive international by-invitation only golf tournament for Mercedes-Benz customers and distinguished guests. MercedesTrophy came to Vietnam 15 years ago and we pioneered in organizing corporate golf tournaments with a high number of customers. We invested in MercedesTrophy to build a platform for our customers to pursue their golf passion as well as broaden their social network.

WHAT IS YOUR PLAN TO MORE STRONGLY PROMOTE THE MERCEDESTROPHY IN VIETNAM?

MercedesTrophy also promoted the local talented golfers to international playground. Annually, local winners are offered a chance to take part in Asian Final in Australia and only the most outstanding local golfer will represent his nation/region to compete at the World Final in Stuttgart, Germany. It is noted that each national finalist only has the once-in-a-life-time chance to attend the World Final. Hence, this dream trip to Stuttgart is a biggest desire of any golfer.

Beyond precious championship trophies and exotic trips, any golfer during the close to 30 qualifying rounds may “hunt” for Mercedes-Benz cars which are sponsored as exclusive hole-in-one prizes. There are some criteria that we can promote further the MercedesTrophy in Vietnam like increasing the quality of qualifying rounds, inviting more qualified golfers and communicating with them more frequently.

Khach chon cai nay
More than one million golfers have teed off since MercedesTrophy began 27 years ago. For more than a quarter of a century, it has provided golf enthusiasts an absolutely exciting & high-class sport platform. Each year, more than 60,000 golfers from 60 countries converge in the world‘s most prestigious and largest corporate golf championship.
About Mr. Choi Duk Jun
Full name: Choi Duk Jun
Played golf: over 20 years
Handicap: 22
Favorite golfer: Ms. Park In Bee
Golf quote: “In golf one can always start all over again at the next hole”.Best memory in golf:
When I chipped at 40 yards a birdie and the ball just bounced into the hole cup. I was golfing at the Muirfield Golf Club in Sydney with my late father-in-law who was a passionate golfer.

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